{"id":8133,"date":"2023-10-07T21:11:20","date_gmt":"2023-10-07T18:11:20","guid":{"rendered":"https:\/\/school.solid.com.ua\/slovnyk-biznesmena-dlia-didzhytal-sfery\/"},"modified":"2026-02-11T17:18:46","modified_gmt":"2026-02-11T15:18:46","slug":"slovnyk-biznesmena-dlia-didzhytal-sfery","status":"publish","type":"post","link":"https:\/\/solid.com.ua\/ru\/slovnyk-biznesmena-dlia-didzhytal-sfery\/","title":{"rendered":"\u0421\u043b\u043e\u0432\u0430\u0440\u044c \u0431\u0438\u0437\u043d\u0435\u0441\u043c\u0435\u043d\u0430 \u0434\u043b\u044f \u0434\u0438\u0434\u0436\u0438\u0442\u0430\u043b \u0441\u0444\u0435\u0440\u044b"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0421\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #02021f;color:#02021f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #02021f;color:#02021f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/solid.com.ua\/ru\/slovnyk-biznesmena-dlia-didzhytal-sfery\/#%D0%A7%D1%82%D0%BE_%D1%82%D0%B0%D0%BA%D0%BE%D0%B5_ROI_%D0%B8_%D0%BA%D0%B0%D0%BA_%D0%B5%D0%B3%D0%BE_%D1%81%D1%87%D0%B8%D1%82%D0%B0%D1%82%D1%8C\" >\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 ROI \u0438 \u043a\u0430\u043a \u0435\u0433\u043e \u0441\u0447\u0438\u0442\u0430\u0442\u044c?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/solid.com.ua\/ru\/slovnyk-biznesmena-dlia-didzhytal-sfery\/#%D0%A4%D0%BE%D1%80%D0%BC%D1%83%D0%BB%D0%B0_ROAS\" >\u0424\u043e\u0440\u043c\u0443\u043b\u0430 ROAS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/solid.com.ua\/ru\/slovnyk-biznesmena-dlia-didzhytal-sfery\/#%D0%A7%D1%82%D0%BE_%D1%82%D0%B0%D0%BA%D0%BE%D0%B5_ROMI\" >\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 ROMI?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u0427\u0442\u043e \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442 \u0445\u043e\u0440\u043e\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u043c\u0435\u043d\u0430 \u043e\u0442 \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0433\u043e? \u041e\u0442\u0432\u0435\u0442 \u043f\u0440\u043e\u0441\u0442, \u0445\u043e\u0442\u044f \u0438 \u043d\u0435 \u043e\u0447\u0435\u043d\u044c \u043e\u0447\u0435\u0432\u0438\u0434\u0435\u043d \u2014 \u044d\u0442\u043e \u0437\u043d\u0430\u043d\u0438\u0435 \u0438\u043d\u0433\u043b\u0438\u0448\u0430. \u0415\u0441\u043b\u0438 \u0432\u044b \u0438\u043c\u0435\u0435\u0442\u0435 \u0434\u0435\u043b\u043e, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u043e\u0435 \u0441 \u0434\u0438\u0434\u0436\u0438\u0442\u0430\u043b \u0441\u0444\u0435\u0440\u043e\u0439, \u0442\u043e \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u0438\u0439 \u043d\u0443\u0436\u0435\u043d \u043f\u043e \u0442\u0440\u0435\u043c \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u043c \u043f\u0440\u0438\u0447\u0438\u043d\u0430\u043c: \u0434\u043b\u044f \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u0440\u044b\u043d\u043a\u0430, \u0447\u0442\u043e\u0431\u044b \u0431\u044b\u0442\u044c \u0432 \u043a\u0443\u0440\u0441\u0435 \u0432\u0441\u0435\u0445 \u0442\u0440\u0435\u043d\u0434\u043e\u0432 \u0438 \u043d\u043e\u0432\u044b\u0445 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439 \u0440\u0430\u043d\u044c\u0448\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432, \u0438 \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c \u043c\u0435\u0442\u0440\u0438\u043a\u0438, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u0434\u043b\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0441\u0432\u043e\u0435\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u043c \u043f\u0443\u043d\u043a\u0442\u0435 \u043e\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u043c\u0441\u044f \u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e \u0438 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c \u0442\u0430\u043a\u043e\u0439 \u0441\u0435\u0431\u0435 <strong>\u0441\u043b\u043e\u0432\u0430\u0440\u044c \u0431\u0438\u0437\u043d\u0435\u0441\u043c\u0435\u043d\u0430 \u0434\u043b\u044f \u0434\u0438\u0434\u0436\u0438\u0442\u0430\u043b \u0441\u0444\u0435\u0440\u044b.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A7%D1%82%D0%BE_%D1%82%D0%B0%D0%BA%D0%BE%D0%B5_ROI_%D0%B8_%D0%BA%D0%B0%D0%BA_%D0%B5%D0%B3%D0%BE_%D1%81%D1%87%D0%B8%D1%82%D0%B0%D1%82%D1%8C\"><\/span><strong>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 ROI \u0438 \u043a\u0430\u043a \u0435\u0433\u043e \u0441\u0447\u0438\u0442\u0430\u0442\u044c?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ROI \u0432 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435<\/strong> \u2014 \u044d\u0442\u043e return on investment \u0438 \u043e\u0434\u0438\u043d \u0438\u0437 \u0432\u0430\u0436\u043d\u0435\u0439\u0448\u0438\u0445 \u043c\u0435\u0442\u0440\u0438\u043a \u0434\u043b\u044f \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u0430 \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u042d\u0442\u043e \u043e\u0431\u0449\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0432\u043e\u0437\u0432\u0440\u0430\u0442\u0430 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u0431\u0438\u0437\u043d\u0435\u0441.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0447\u0438\u0442\u0430\u0435\u0442\u0441\u044f \u043f\u043e \u0444\u043e\u0440\u043c\u0443\u043b\u0435:<strong> \u0447\u0438\u0441\u0442\u0430\u044f \u043f\u0440\u0438\u0431\u044b\u043b\u044c \/ \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438 \u0432 \u0431\u0438\u0437\u043d\u0435\u0441 * 100%.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0427\u0438\u0441\u0442\u0430\u044f \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u0437\u0434\u0435\u0441\u044c\u2014 \u044d\u0442\u043e \u0440\u0430\u0437\u043d\u0438\u0446\u0430 \u043c\u0435\u0436\u0434\u0443 \u0432\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u043c\u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u044f\u043c\u0438 \u0438 \u043e\u0431\u0449\u0438\u043c\u0438 \u0437\u0430\u0442\u0440\u0430\u0442\u0430\u043c\u0438 \u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441 \u0437\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0439 \u043f\u0435\u0440\u0438\u043e\u0434 \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0442\u043e\u0432\u0430\u0440\u043e\u0432.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 roi \u0432 \u0431\u0438\u0437\u043d\u0435\u0441\u0435?<\/strong> \u042d\u0442\u043e \u0444\u043e\u0440\u043c\u0443\u043b\u0430, \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0449\u0430\u044f \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0432\u0430\u0448\u0435 \u0434\u0435\u043b\u043e. \u0425\u043e\u0440\u043e\u0448\u0438\u043c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c \u043c\u043e\u0436\u043d\u043e \u0441\u0447\u0438\u0442\u0430\u0442\u044c \u0446\u0438\u0444\u0440\u0443 \u0431\u043e\u043b\u0435\u0435 100%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A4%D0%BE%D1%80%D0%BC%D1%83%D0%BB%D0%B0_ROAS\"><\/span><strong>\u0424\u043e\u0440\u043c\u0443\u043b\u0430 ROAS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u042d\u0442\u043e \u0435\u0449\u0435 \u043e\u0434\u043d\u0430 \u0432\u0430\u0436\u043d\u0430\u044f \u0430\u0431\u0431\u0440\u0435\u0432\u0438\u0430\u0442\u0443\u0440\u0430 \u0432 \u0441\u043b\u043e\u0432\u0430\u0440\u0435 <strong>\u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u0438\u0445 \u0441\u043b\u043e\u0432 digital \u0441\u0444\u0435\u0440\u044b<\/strong>, \u043e\u043d\u0430 \u0440\u0430\u0441\u0448\u0438\u0444\u0440\u043e\u0432\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043a\u0430\u043a Return on Advertising Spend \u0438 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0420\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043f\u043e \u0444\u043e\u0440\u043c\u0443\u043b\u0435: <strong>\u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \/ \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 * 100%.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0415\u0441\u043b\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0441\u044f 100% \u2014 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043e\u043a\u0443\u043f\u0438\u043b\u0430 \u0441\u0435\u0431\u044f, \u0431\u043e\u043b\u0435\u0435 100% \u2014 \u043f\u0440\u0438\u043d\u0435\u0441\u043b\u0430 \u043f\u0440\u0438\u0431\u044b\u043b\u044c, \u043c\u0435\u043d\u0435\u0435 100% \u2014 \u0441\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0430 \u0432 \u043c\u0438\u043d\u0443\u0441.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%D0%A7%D1%82%D0%BE_%D1%82%D0%B0%D0%BA%D0%BE%D0%B5_ROMI\"><\/span><strong>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 ROMI?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u0415\u0441\u043b\u0438 \u0432\u044b \u0434\u0443\u043c\u0430\u043b\u0438, \u0447\u0442\u043e <strong>\u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u0438\u0435 \u0442\u0435\u0440\u043c\u0438\u043d\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0434\u043e\u043b\u0436\u043d\u044b \u0437\u043d\u0430\u0442\u044c digital \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438<\/strong>, \u0437\u0430\u043a\u0430\u043d\u0447\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u043d\u0430 ROI \u0438 ROAS, \u0442\u043e \u0435\u0441\u0442\u044c \u0434\u043b\u044f \u0432\u0430\u0441 \u043d\u043e\u0432\u043e\u0441\u0442\u0438-\u043d\u0435\u0442 \ud83d\ude09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">ROMI\u2014 \u044d\u0442\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c, \u043e\u0447\u0435\u043d\u044c \u0431\u043b\u0438\u0437\u043a\u0438\u0439 \u043a ROAS, \u0438 \u0432\u0441\u0435 \u0436\u0435, \u0431\u043e\u043b\u0435\u0435 \u0448\u0438\u0440\u043e\u043a\u0438\u0439. \u042d\u0442\u043e Return on Marketing Investment\u2014 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0415\u0433\u043e \u0444\u043e\u0440\u043c\u0443\u043b\u0430: <strong>\u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430-\u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \/ \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 * 100%.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"200\" src=\"https:\/\/lh5.googleusercontent.com\/8wy013yXxKt6hR9dqzXmOXnl3Ty_KOJnJhV4CpOghbwdVDoIed1vrpsCuR42cETisSrZZNLTixy_VMiIe9Hj6WbU7d3opca9MgKSfOTenHH_7AEPoY3dcYRG-FhJl_gxmrcGVqrGcO5VN4a0RboYhTc\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u0421 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u043c\u0438 \u0438, \u043d\u0430\u0432\u0435\u0440\u043d\u043e\u0435, \u0441\u0430\u043c\u044b\u043c\u0438 \u0433\u043b\u0430\u0432\u043d\u044b\u043c\u0438 \u0430\u0431\u0431\u0440\u0435\u0432\u0438\u0430\u0442\u0443\u0440\u0430\u043c\u0438 \u0440\u0430\u0437\u043e\u0431\u0440\u0430\u043b\u0438\u0441\u044c, \u0442\u0435\u043f\u0435\u0440\u044c \u043f\u043e\u043f\u043e\u043b\u043d\u0438\u043c \u0441\u043b\u043e\u0432\u0430\u0440\u044c \u0432\u044b\u0440\u0430\u0436\u0435\u043d\u0438\u044f\u043c\u0438, \u043f\u043e\u043d\u0438\u043c\u0430\u044f \u043f\u0435\u0440\u0435\u0432\u043e\u0434 \u0438 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0432\u044b \u0441\u0442\u0430\u043d\u0435\u0442\u0435 \u0441\u0432\u043e\u0438\u043c \u0432 \u043b\u044e\u0431\u043e\u0439 \u0442\u0443\u0441\u043e\u0432\u043a\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Adaptive content <\/strong>\u2014 \u0430\u0434\u0430\u043f\u0442\u0438\u0432\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u043e \u0435\u0441\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043a \u043e\u043f\u044b\u0442\u0443, \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044e \u0438 \u0436\u0435\u043b\u0430\u043d\u0438\u044e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f, \u0447\u0442\u043e\u0431\u044b \u0434\u043e\u043d\u0435\u0441\u0442\u0438 \u0435\u043c\u0443 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435 \u0432 \u043d\u0443\u0436\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bounce rate<\/strong> \u2014 \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u043e\u0442\u043a\u0430\u0437\u043e\u0432.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u042d\u0442\u043e \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0437\u0430\u0445\u043e\u0434\u044f\u0449\u0438\u0445 \u043d\u0430 \u043e\u0434\u043d\u0443 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u0441\u0430\u0439\u0442\u0430 \u0438 \u0438\u0434\u0443\u0449\u0438\u0445 \u043f\u043e\u0447\u0442\u0438 \u0441\u0440\u0430\u0437\u0443, \u0432\u043c\u0435\u0441\u0442\u043e \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0441\u043a\u0440\u043e\u043b\u0438\u0442\u044c \u0434\u0430\u043b\u044c\u0448\u0435 \u0438\u043b\u0438 \u043f\u0435\u0440\u0435\u0439\u0442\u0438 \u043d\u0430 \u0434\u0440\u0443\u0433\u0443\u044e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Digital commerce<\/strong> \u2014 \u044d\u0442\u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430: \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u043d\u043e\u0433\u043e \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f, \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439, \u043e\u043d\u043b\u0430\u0439\u043d-\u043a\u0443\u0440\u0441\u043e\u0432, \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u044b\u0445 \u043a\u043d\u0438\u0433, \u0448\u0440\u0438\u0444\u0442\u043e\u0432, \u0433\u0440\u0430\u0444\u0438\u043a\u0438, \u0444\u043e\u0442\u043e \u0438 \u0442.\u0434.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Engagement <\/strong>\u2014 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u044c \u0443\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u0435\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Funnel <\/strong>\u2014 \u0432\u043e\u0440\u043e\u043d\u043a\u0430 \u043f\u0440\u043e\u0434\u0430\u0436.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lead generation<\/strong> \u2014 \u043b\u0438\u0434\u043e\u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0438\u044f.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044e\u0449\u0435\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0438 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u0435 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043e\u0432 \u0432 \u043e\u0431\u043c\u0435\u043d \u043d\u0430 \u043f\u043e\u043b\u0435\u0437\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Market research<\/strong> \u2014 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u044b\u043d\u043a\u0430.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0438\u0441\u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0441\u0431\u043e\u0440, \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u044f, \u0430\u043d\u0430\u043b\u0438\u0437 \u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0445, \u043a\u0430\u0441\u0430\u044e\u0449\u0438\u0445\u0441\u044f \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0438 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0438 \u0443\u0441\u043b\u0443\u0433.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Native advertising<\/strong> \u2014 \u043d\u0430\u0442\u0438\u0432\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u042d\u0442\u043e \u043f\u043b\u0430\u0442\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0445 \u0441\u0430\u0439\u0442\u0430\u0445, \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0430\u043c \u0440\u0435\u0434\u0430\u043a\u0446\u0438\u0438 \u0438 \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u044f\u043c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Paid social\/paid influencer<\/strong> \u2014 \u043b\u0438\u0434\u0435\u0440 \u043c\u043d\u0435\u043d\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u043e\u043c\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u043b\u0430\u0442\u0438\u0442 \u0437\u0430 \u0443\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u0435 \u0441\u0432\u043e\u0435\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043d\u0430 \u0435\u0433\u043e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0445.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>User-generated content\/user-created content <\/strong>\u2014 \u044d\u0442\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u0441\u043e\u0437\u0434\u0430\u043d\u043d\u044b\u0439 \u0441\u0430\u043c\u0438\u043c\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c\u0438.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u042d\u0442\u043e \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0444\u043e\u0442\u043e- \u0438\u043b\u0438 \u0432\u0438\u0434\u0435\u043e\u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u0441 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043e\u0442\u0437\u044b\u0432\u044b \u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0438 \u0438\u043c\u0438. \u0421\u0430\u043c\u044b\u043c \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u043c \u043f\u0440\u0438\u043c\u0435\u0440\u043e\u043c \u0442\u0430\u043a\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0412\u0438\u043a\u0438\u043f\u0435\u0434\u0438\u044f, \u0432\u0435\u0434\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0434\u043b\u044f \u043d\u0435\u0435 \u0441\u043e\u0437\u0434\u0430\u044e\u0442 \u0441\u0430\u043c\u0438 \u044e\u0437\u0435\u0440\u044b.<em>\u0417\u0430\u043f\u043e\u043c\u043d\u0438\u0442\u044c \u0432\u0441\u0435 \u044d\u0442\u0438 \u0441\u043b\u043e\u0432\u0430 \u0434\u043e\u0432\u043e\u043b\u044c\u043d\u043e \u0441\u043b\u043e\u0436\u043d\u043e, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u043a\u043e\u0433\u0434\u0430 \u044d\u0442\u043e \u0434\u0435\u043b\u0430\u0435\u0442\u0441\u044f \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e \u0438 \u0431\u0435\u0437 \u0434\u043e\u043b\u0436\u043d\u043e\u0439 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438. \u041d\u043e \u0432\u044b\u0445\u043e\u0434 \u0435\u0441\u0442\u044c, \u043a\u043e\u043d\u0435\u0447\u043d\u043e. \u0418 \u0438\u043c\u044f \u0435\u043c\u0443 \u2014<\/em><a href=\"https:\/\/solid.com.ua\/ru\/speaking-courses\/course-for-marketers\/\"><em> \u043a\u0443\u0440\u0441 \u0434\u043b\u044f \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u043e\u0432 \u043f\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0432 Solid<\/em><\/a><em>. \u0422\u0430\u043c \u0432\u0441\u0435 \u044d\u0442\u0438 \u0442\u0435\u0440\u043c\u0438\u043d\u044b \u0440\u0430\u0437\u0431\u0435\u0440\u0443\u0442\u0441\u044f \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435, \u0430 \u0442\u0438\u0447\u0435\u0440\u044b \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u043d\u0430\u0443\u0447\u0438\u0442\u044c\u0441\u044f \u0436\u043e\u043d\u0433\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0441\u0435\u043c\u0438 \u044d\u0442\u0438\u043c\u0438 \u0430\u0431\u0431\u0440\u0435\u0432\u0438\u0430\u0442\u0443\u0440\u0430\u043c\u0438 \u043a\u0430\u043a \u0432 \u043f\u0435\u0440\u0435\u043f\u0438\u0441\u043a\u0435, \u0442\u0430\u043a \u0438 \u0432 \u0436\u0438\u0432\u043e\u0439 \u0440\u0435\u0447\u0438. \u0418\u0442\u0430\u043a, you can learn IT \u0438 see ya \u0432 Solid<\/em><em>\ud83d\udc4b<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0427\u0442\u043e \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442 \u0445\u043e\u0440\u043e\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u043c\u0435\u043d\u0430 \u043e\u0442 \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0433\u043e? \u041e\u0442\u0432\u0435\u0442 \u043f\u0440\u043e\u0441\u0442, \u0445\u043e\u0442\u044f \u0438 \u043d\u0435 \u043e\u0447\u0435\u043d\u044c \u043e\u0447\u0435\u0432\u0438\u0434\u0435\u043d \u2014 \u044d\u0442\u043e \u0437\u043d\u0430\u043d\u0438\u0435 \u0438\u043d\u0433\u043b\u0438\u0448\u0430. \u0415\u0441\u043b\u0438 \u0432\u044b \u0438\u043c\u0435\u0435\u0442\u0435 \u0434\u0435\u043b\u043e, 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\u043c\u0435\u0442\u0440\u0438\u043a\u0438, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u0434\u043b\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0441\u0432\u043e\u0435\u0433\u043e [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":8077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-8133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statti"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0421\u043b\u043e\u0432\u0430\u0440\u044c \u0431\u0438\u0437\u043d\u0435\u0441\u043c\u0435\u043d\u0430 \u0434\u043b\u044f \u0434\u0438\u0434\u0436\u0438\u0442\u0430\u043b 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